Designers are investing so much in dressing up celebrities, but they often lose the point on the importance of the actual garment itself and its heritage. Mohamed Ashi is one of my favorite Saudi designers, and he is a positive proof that when you merge immaculate tailoring with beautiful concepts, stunning fashion architecture derived from rich roots and the power of celebrity you achieve a truly winning combination and a much stronger impact.
Mohamed is very much Attached to his Arab roots and heritage, yet he seeks inspiration from diverse culture. The designer brings life and narrative to every creation he designs. He has redefined the realms of Haute Couture by masterfully sculpting every dress with ornate fabrics and embellishments, transforming it into timeless pieces of art.
Today, Ashi Studio has not only imprinted its vision on the Couture world but has also recaptured the essence of wearable art.
The designer, who has a refined taste for art, embraces embroidery to capture the true meaning of luxury and to tell fairy tales through every meticulously hand-crafted design.
Here is a dress specially designed for Beyoncé.