HRH Princess Nourah Bint Mohammad Bin Abdullah Faisal Disrupts the Western Jewelry landscape and creates a new Made in Saudi Arabia platform.
I’m so honoured to have Her Highness Nourah Bint Mohammad Bin Abdullah Faisal speak at my curated forum with Tanween, Ithra. Her Highness will give her tips on how we can create a viable Made in Saudi Arabia product, what needs to be done to start creating a dialogue about that and how we can attain the credibility and “Savoir Faire” in the manufacturing industry and the understanding of the craft.
HRH Princess Nourah bint Mohammed bin Abdullah bin Faisal Al Saud was born and raised in Saudi Arabia. After graduating from King Saud University, she moved to London to further her studies. During her time in London, Princess Nourah took part in a private exhibition for jewelry and was offered an apprenticeship at a Place Vendôme workshop in Paris. Having learned the craft at one of the top workshops in France, She worked on private commissions in Saudi Arabia for 15 years, where she had the opportunity to develop her craft, before launching her high jewelry house, NUUN Jewels, in Paris in 2014. Nuun brings together Princess Nourah’s Saudi cultural design influences and pairs them with creating a cultural dialogue through her pieces.
Princess Nourah is now in the process of setting up her second venture, Sougha, a platform that aims to support the emerging design industry in Saudi Arabia. With Sougha, Princess Nourah hopes to help nurture a more sustainable design industry that champions high-standard local talent and helps buyers better access locally-made design products and services.