The Importance of the Craft – أهمية إتقان حرفة الموضة

As a Saudi designer who has had to face the ongoing hardships of manufacturing and production, I feel that I have been forced to wear many hats and become an industrialist and a designer at the same time, whereas the designers in the West don’t usually need to do that as they would only require to create a long-lasting partnership with a reliable workshop. We have no choice but to take on that burden and extra task to guarantee our quality, because we still lack the industrial credibility in the fashion manufacturing business. My goal in curating the fashion forums and exhibitions is to create a platform for designers to showcase their collections and to come up with solutions on how we can create a viable “Made in Saudi Arabia” fashion without having to turn to other countries for help. It’s time to bring the expertise and the know-how to KSA. We need to compliment all the fashion weeks and shows with an understanding of the craft and what it takes to make garments that can be sold internationally and hold their own with any international fashion brand. Click on the below link to join our talks for possible solutions on how we can help create a better equipped fashion industry.