Saqood – سأقود

Saqood  – سأقود

Here is the final release of my short film on Women’s Empowerment with Mellenial/ Pioneer Bayan Linjawi. @just.bayan I have been wanting to bring this story to life for quite sometime . As a designer and public figure it’s my duty to bring forth concepts that are a reflection of our society and culture. Our designing and creative process is a reflection of the times we live in and the new age we have reached. This short film was created to celebrate the new milestone for women, which finally sees them being able to drive, it also celebrates the new Era of Progress and innovation we are currently experiencing. The word ساقود is self-explanatory. It signifies women’s ability to drive and lead both physically and metaphorically.

فيلمي القصير عن تمكين المرأة مع الشخصية الرائدة والمؤثرة في جيل الألفية بيان لنجاوي. لقد كنت أتحرق شوقاً لرواية هذه القصة منذ مدة. كمصمم وشخصية عامة، من واجبي أن أسلط الضوء على المواضيع التي تعكس ثقافتنا ومجتمعنا. فعملية التصميم والإبداع بكل مراحلها ما هي إلا انعكاس للزمن الذي نعيشه ولإنجازات العصر الجديد التي حققناها. تم تصوير هذا الفيديو للاحتفاء بالخطوة الاستثنائية الجديدة التي تسمح للنساء وأخيراً بالقيادة في المملكة، وللاحتفال كذلك بعصرٍ جديدٍ من الانفتاح والإبداع. كلمة “سأقود” تشرح نفسها بنفسها وتعبر عن قدرة النساء على القيادة بالمعنى الحرفي والمجازي سواء خلف العجلة أو في شتى مناحي الحياة.

سأقود on MBC part 1 Here is the introduction to the amazing segment on @mbc1 which was Created specially for my #سأقود fashion film by the amazing @mimiraadstyle I am so Humbled by this wonderful introduction 🙌🏼 I remember always marvelling at her sense of style on her various shows and her wonderful flair for fashion and to think that now she is presenting my work is mind boggling .Thank you Mimi for this fantastic segment and for the tremendous support 🙏. For those of you who don’t understand Arabic here she comments on my fashion film and how my Signature style has become recognisable in the fashion industry over the years for my men’s and also translates into my women’s Toby Fashion Film.

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