This column is about celebrating and show Casing all hidden gems of Arabia whether it’s Culture, travel, Photography fashion in particular Saudi Arabia. My quest is to Change perception and break the boring stereotypes from our region to the world. As an entrepreneur/Designer how can we all form an on line community to empower, inform and help us all move forward?
From Interviews with personalities that help shape the progressive landscape in KSA but most importantly those that touch our souls, elevate us and take us and our general perception to a better place.
Naturally my first choice to interview would be my dear long time school friend HRH Princess Reema Bin Bandar Alsaud a pioneer and Role model for all generations. She has single Handedly changed the role of women in the work place and is Ultimate example of what changing perception is all about.
Here is my interview with with this phenomenal person who I am proud to call a friend.
Do you think women are still underestimated in KSA vis a vis the world in general perception?
It’s amazing how you have empowered them ? There is an amazing new generation of intellectuals and trend setters that are following your lead. I think it’s important for people to know how much you have become a pioneer for women in KSA and how impressive and proactive you have always been.
What do you have to tell the “Millenials” and future generations?
Firstly, thank you for your kind words. It is profoundly important to me though that people recognize that while they may see me as a delivery point for change, that the work is that of an amazing team. My advice to ‘millenials’ and future generations is: recognize, honor and respect the team of people whose collective work results in positive change.
I do believe women in KSA are underestimated, but that is not because people can’t see the vibrancy, skill and determination of the Saudi woman. I believe it is because the world finds it hard to release us from the narrative that has been historically written for us. I look forward to the day that ‘the Saudi woman’ is no longer the story but rather ‘phenomenal achievement’ regardless of gender.
What inspires you the most?
I am inspired daily by the volume of energy that I see in our youth. By the diversity that today is celebrated, that feels empowered to shine.
What to you is Saudi ‘s Ultimate hidden gem ? (example Madaen Saleh) i Am on the quest to document and promote KSA’s and All of Arab’s Hidden gems.
Is there a place in Saudi Arabia that you think many still don’t know about and should be documented and talked about?
There are so many hidden gems, yes.. Madaen Saleh, but also The Farasan Islands are a true sanctuary.
What is style to you?
Style is the outward expression of the essence of a human being. It is not what you wear, but rather how you carry your self, the energy and spirit you exude.
Baraboux has become a significant brand on the retail and on line landscape what are the future plans?
For that I will have to defer to Mimi Fraser Managing Director, as I have taken a government position I have had to step away from the administration on Baraboux. I am blessed, again, with a team that is dedicated to the vision I had for the brand and is able to grow it in ways I didn’t even believe was possible.
And do you feel that being a home grown brand retailers take us seriously or do they compartmentalize us? If so how do you suggest we can change that perception?
From my experience, we are indeed compartmentalized. There are a few break out brands and it is shear persistence that made that a reality. I say that because so many Middle Eastern brands have a high caliber of execution and design spirit but sadly never make it to the mainstream. I am always in awe of what is created in our part of the world and I hope the world can one day recognize it’s value alongside the ‘usual suspects’ globally.
Less is more or more is more?
More is more, as long as it’s founded on kindness and generosity.