Farah Zafar Chief Legal Officer, The Public Investment Fund KSA – Amaala, states that as a creative you should not be driven or controlled by greed – فرح ظفار رئيسة الشؤون القانونية في صندوق الاستثمارات العامة السعودي تقول أنه على المبتكرين ألا ينساقوا وراء الطمع

We have all been victimized by copycats. We work so hard to come up with something authentic and unique, but due to the fact that we do not have the global stage’s attention; some super brands feel they can copy our ideas and claim them as their own! Locally too, some “wanna be brands” shamelessly copy our own work without a grain of regret! How can we bring clarity to so many blurred lines? Are there ways in which we can protect ourselves? Register to join our talks and meet HRH Mohamad Bin Salman’s corporate lawyer Attorney Farah Zaafar who will address and answer all your questions about Intellectual Property and offer solutions and protective measures to help in this situation. We will also have the pleasure of hosting @shogymarz and @fahadalmarzook Almarzoug, founders of Almarzouk @marzook_official ”It” handbags worn by the likes of @kyliejenner , to @lupitanyongo and a plethora of international stars. They will talk about their own experience in having their Intellectual Property compromised and what kind of solutions can be offered. Click on the below link to register to our talks. You can also refer to our previous blog post by Attorney Abdulaziz Shukri and his take on