A very enjoyable part of being a fashion curator for Ithra (which I also consider a great privilege) is having the honor of selecting some of the most celebrated local designers to exhibit their work. I decided to kick off this creativity season with 3 shining Saudi stars: Razan Alazouni, Cador and Nora Alshaik. The theme of my selection was…
“DRIVING INTO THE FUTURE “It’s a new dawn for Saudi Women; a time for them to pursue their dreams and bring them to fruition. Our very own Taleedah Tamer represents our country in such a beautiful , unique manner with such wonderful fashion flair. She can hold her own with any other international model .From gracing the cover of @harpersbazaararabia…
Here is the final release of my short film on Women’s Empowerment with Mellenial/ Pioneer Bayan Linjawi. @just.bayan I have been wanting to bring this story to life for quite sometime . As a designer and public figure it’s my duty to bring forth concepts that are a reflection of our society and culture. Our designing and creative process is…
Collection Papillon: Papillon means Butterfly in French. Butterflies are a symbol of hope and continuity, but they also represent a form of salvation from despair, because just when the caterpillar thought the world was over it turned into a butterfly. Those beautiful creations are also positive proof that nothing happens without hard work and a bit of struggle. To become…
Alberta Ferretti is among the designers who understand that you should not compartmentalize traditional style but rather create a style within your collection that suits it. Women want to be inspired not labeled. They have so much access to fashion, and designers must understand the different types of women's needs and respond to those needs without directly saying who should…
