The Zebra Collection: The Art of Balance and Blending Opposites My latest men’s collection juxtaposes sportswear chic with the polished elegance of Hatem Alakeel shirts. My main goal in this collection was to prove that my shirts can look just as polished and relevant worn with training pants or with a smart jacket. Fashion today is more about individual style than…
The concept of the shoot is called “The Arabian In Paris“ it’s all about the “juxtaposition“ of the traditional thobe in the midst of Parisian landmarks. What many designers don’t realize is that it gets really cold in some parts of Saudi Arabia. And many of us while visiting Riyadh on business, Dammam or even Taif on a weekend; struggle…
Prince William in @tobyhatemalakeel’ We are in complete awe of the amazing opportunity to have been given the honour to design for the Duke of Cambridge HRH Prince William . Our venture into sports wear could not have been more special. Our designer Hatem Alakeel always had a soft spot and admiration for Lady Diana so to us this is…
So I am in London about to deliver a Project Like non other . I have Always loved sports wear. Even before my Collaboration with Puma I started infusing sports wear elements from the very beginning of my designing journey so to me this is a very important moment . stay tuned for something exceptional and a life long dream…
This collection is about returning to the quintessential aesthetic of Toby casual wear with a specific emphasis on the elegance of sportswear giving it a “Sports Lux A la Traditional” feel. In this shoot the Thobe is reinvented and transformed from a traditional piece to a modern shirt, bomber, or shirt jacket that still encompasses the Toby Thobe DNA and…
