Author page: toby

The Impact of Heritage on Fashion – ‎أثر التراث على الموضة

Fashion Personalities 0 Comments
Designers are investing so much in dressing up celebrities, but they often lose the point on the importance of the actual garment itself and its heritage. Mohamed Ashi is one of my favorite Saudi designers, and he is a positive proof that when you merge immaculate tailoring with beautiful concepts, stunning fashion architecture derived from rich roots and the power…

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Companies and institutions must invest and support their local talents as no one will understand their own cultures better than them – على الشركات والمؤسسات أن تدعم المواهب المحلية وتستثمر بها لأن لا أحد بإمكانه فهم الثقافة المحلية أكثر من تلك المواهب

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I am at a loss for words on how honored I have been to have been selected by Pepsico Arabia to speak with design genuius Mauro poccini the first-ever Chief Design Officer, Mauro Porcini @mauroporcini who is responsible for leading innovation by design across the company’s food and beverage portfolio, extending from physical to virtual expressions of the brand, including…

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HRH Princess Nourah Bint Mohammad Bin Abdullah Faisal Disrupts the Western Jewlery landscape and creates a new Made in Saudi Arabia platform – سمو الأميرة نورا بنت محمد بن عبد الله الفيصل تحدث ثورة في عالم المجوهرات في الغرب وتبتكر منصة “صُنع في السعودية” جديدة

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HRH Princess Nourah Bint Mohammad Bin Abdullah Faisal Disrupts the Western Jewelry landscape and creates a new Made in Saudi Arabia platform. I’m so honoured to have Her Highness Nourah Bint Mohammad Bin Abdullah Faisal speak at my curated forum with Tanween, Ithra. Her Highness will give her tips on how we can create a viable Made in Saudi Arabia…

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Disrupting the Modest fashion online shopping – المؤسِّسة والمديرة التنفيدية لموقع The Modist

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Another guest of my curated fashion panels alongside @mediaquestcreative for Tanween @ithra is the founder of The Modist online @themodist shopping site @ghizlan_guenez_ , who will give her insight on what it takes to disrupt the online fashion landscape at our “Tech Disruption” panel. Ghizlan has not only revolutionized the online fashion landscape but is also on the BOF Top…

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Snapchat – سناب تشات

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Another fantastic subject I am curating alongside Media Quest for Tanween at Ithra is “Luxury & Technology” with GM of Snapchat Mena Region Hussein Freijeh joining the panel. Hussein Freijeh is in charge of growing Snap Inc's business in MENA. Formerly, he was the Managing Director of Yahoo Middle East, Africa and Turkey. At Maktoob, before it was acquired by…

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